About Us

Established in 1978, Sa Sa offers diversified and quality products with the proven concept of “one-stop beauty product specialty store”. We cater to the needs of different customers with an extensive portfolio of more than 600 brands, of which over 120 are own brands and other exclusive international brands, covering skincare, fragrance, make-up, hair care and body care products, health and fitness products as well as beauty gadgets.

Listed on the Main Board of The Stock Exchange of Hong Kong Limited in 1997 (Stock code: 178), Sa Sa International Holdings Limited operates more than 200 retail stores in Hong Kong and Macau SARs, Mainland China, and Malaysia as well as offers customers a convenient shopping experience across multiple online platforms, establishing Sa Sa’s leading position in the beauty product retailing industry in Asia.

Good Corporate Governance

Placing great emphasis on corporate governance, the Group has been named as one of the Asia's 200 Best Under a Billion Companies by Forbes Asia. Sa Sa has also been honoured with accolades from various prominent selections including Hong Kong Investor Relations Association, IR Magazine and DHL/SCMP Hong Kong Business Awards, thereby setting the highest standard for the industry.


The Group is included in the FTSE Index Series, the MSCI Index Series and S&P Index Series. Index.

Wide Distribution Network

As customer needs and cosmetic trends constantly evolve, Sa Sa has also been actively responding to the market needs. Leveraging on the combined strength of our physical store network and multiple online platforms beyond the geographical constraints, we are aspired to offer round-the-clock online shopping services along with comprehensive product information to our customers from different countries, striving to provide a refined and seamless O2O customer experience.

Business Strategies and Outlook

Starting from a 40-square feet cosmetics counter, Sa Sa has been growing swiftly as a leading beauty product retailing group in Asia and one of the largest sole agents in beauty product in Hong Kong SAR over the past decades.

As a leading “one-stop beauty product specialty store” in Asia, Sa Sa strives to fulfil the different needs of customers by offering an array of quality cosmetics and beauty products at competitive prices as well as dedicated multi-brand beauty services.

Embracing the new retail era, Sa Sa is moving in a strategic direction that integrates bricks-and-mortar stores and online business in order to develop a “customer-centric” new retail model and live up to our commitment of “Service from the Heart”, enabling our customers to enjoy a seamless shopping experience anytime and anywhere.