Truth, Goodness, Beauty
"Cosmetics beautify inner self" said one well-known folklorist. This is the famous quote implying that the essence of beautifying oneself which usually refers to as beautifying outer self by providing skin and hair care, could be elevated to the level of inner self.
Our vision conveys the direction of the Utena Group, including our subsidiaries, from the mental, technical, and physical phases, based on our corporate philosophy. In our company, the mental, technical, and physical phases reflect our corporate policy, strategy, and organization.