In the year of 1984, Dany Sanz and Jacques Waneph established MAKE UP FOR EVER to respond to the diverse needs of both stage and fashion worlds. The company rapidly become a success, and soon, international make-up artist's asset shared by both professionals and the public.
The objective behind the concept of MAKE UP FOR EVER is to put together a pallete as extensive as possible, with all the products, textures and colors needed to achieve the effect professional make-up artists would want to create.
As soon as the first MAKE UP FOREVER boutique opened at number 5 rue la Boetie in Paris, it stirred an enthusiasm that drew professionals from all over the world. This workshop/studio later became a meeting place not only for those in the industry but also for those who love and share a passion for color and make-up.
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