The history of Whoo is a famous, supreme skincare brand born in 2003. It uses secret beauty formulae of the royal court and Gonjinbidan, a formula presented exclusively to emperors and empresses. (Gonjinbidan gave empresses an elegant and fresh face irradiated even without make-up) The formulae are scientifically revived.
Its products maintain skin’s balance. They are developed in an effort to comprehensively resolve problems experienced during skin aging rather than a specific skin problem.
Combining the secret formulae of the royal court and oriental medicine, as well as state-of-the-art technology from a Korea’s cosmetics research institute, the history of Whoo offers Asian women cosmetics that are most suitable for Oriental skin.